The AI Advantage: Driving Efficiency and Personalisation in Retail

As the retail industry becomes increasingly data-driven, artificial intelligence is emerging as the key to unlocking both operational efficiency and personalised customer experiences. In this session we will explore how AI technologies are helping retailers streamline operations while delivering highly tailored shopping experiences that drive customer loyalty and business growth.
The focus will be: AI-driven personalisation. Enabling retailers to offer targeted promotions, product recommendations, and individualised shopping journeys that resonate with today’s empowered consumers.

Attendees will learn about the latest AI innovations, from machine learning algorithms that predict customer preferences to natural language processing tools that enhance customer service. Real-world case studies will demonstrate how leading retailers are using AI to not only reduce costs and improve operational agility but also create more meaningful, customised experiences that increase sales and customer retention.

Key Takeaways for Attendees:

• Ways AI is automating routine tasks, freeing up human resources for more strategic roles.
• Real-world examples of personalised shopping experiences through AI-powered product recommendations, visual search, and voice assistants.
• The impact of AI on dynamic pricing strategies, customer service automation, and predictive analytics for customer retention.