The Recipe for Event Success!

In the world of events, creating a memorable and engaging experience for the participants is paramount. An engaging experience drives everyone to invest more of their time and experience onsite and become open to better discussions and continuing those discussions post-event. This is never more relevant when producing events to achieve sales and marketing objectives.

The secret sauce? There are many ingredients to this and a robust audience management strategy paired with a delectable menu that tantalises the taste buds is high on our list.

Audience management is simple but where it crumbles like month-old feta cheese, is a lack of understanding about the target audience. Know your audience and create the event around them – location, venue, content, discussion points, and post-event outcomes should not be generic. Generic delivers generic results.

We have all attended events where there is a long line for a limp, lukewarm, buffet or an evening dinner where the menu is the same as Aunt Betty’s wedding – this does not inspire or support the conversation!

Dining experiences deliver results and are a popular format of events for both IT leaders and solution providers. This does mean a choice for your participants to make – do they attend your event or your competitor’s event taking place in the same city at the same time? Offering something memorable, different, or exciting can be the difference between your audience participating in your event or not.

Food is not just nourishment; it’s a journey. The aroma, taste, and presentation of the dishes add a multi-sensory layer to your event. It brings people together and sparks conversations. At CXO Portals we always choose a menu to WOW. We have been blessed with the support of so many different venues globally who understand our expectations around the menu, wine and the entire experience.

By understanding your audience and offering them a gastronomic journey, you not only ensure a memorable event but also foster genuine engagement, connections, and a sense of belonging.

So, as you embark on your next event journey, remember that every attendee’s heart is through their stomach, and the path to their heart begins with a well-thought-out audience management strategy!

Unashamedly sharing foodie pictures from our past events!